Retail Markdown Percentage

A pricing KPI for promotions and clearance. Distinct from business discount calculators when you need retail ticket-to-sale framing, and from gross margin %.

Markdown % = (original − sale) ÷ original × 100.

Tip: Keep “Original Price” and “Sale Price” on the same basis (period, units, and population) before calculating Retail Markdown Percentage.

Cluster: Retail hub · Business margin · Marketing conversion · Logistics inventory turnover · Percentage guide

Markdown percentage compares the price reduction to the original (ticket) price.

Enter original price and sale price for the same SKU.

$
Ticket / original price
$
Price after markdown

Markdown %

Understanding Retail Markdown Percentage

How we calculate. Markdown % = (original − sale) ÷ original × 100. The form uses the same arithmetic as the worked examples on this page. See our methodology and accuracy policy.

Real-world scenario: A typical Retail Markdown Percentage case uses original price 80 and sale price 60. Enter the same figures below to reproduce the worked path.

What is Retail Markdown Percentage?

A pricing KPI for promotions and clearance. Distinct from business discount calculators when you need retail ticket-to-sale framing, and from gross margin %.

  • Original = ticket / compare-at price
  • Sale = selling price after markdown
  • Same currency

The Formula

Retail Markdown Percentage
Markdown % = ((Original price − Sale price) ÷ Original price) × 100

Worked Example

Scenario: Original $80; sale $60.
Step 1: (80 − 60) ÷ 80 = 0.25
Step 2: × 100 = 25%
Answer: Markdown is 25%.

Common Use Cases

  • Clearance signs: % off ticket
  • Promo calendars: markdown depth
  • Margin reviews: price cut impact

Pro Tips

  • Don’t confuse with gross margin %
  • State compare-at vs cost basis
  • Pair with sell-through

Limitations: Retail Markdown Percentage results are educational retail merchandising aids—not accounting, tax, or inventory-system advice. Confirm definitions with your POS, ERP, and brand reporting standards.

FAQ

Same as gross margin?

No. Gross margin is (sales − COGS) ÷ sales. Markdown is (original − sale) ÷ original price.

What if original price is 0?

Markdown % is undefined—enter a positive original price.

Authoritative References

For retail merchandising and store performance concepts, consult: