Key facts
| Percent increase | ((new − original) ÷ original) × 100 when original is the baseline. |
|---|---|
| Category | Analytics / measurement |
| Related concepts | Percentage points, successive change, reverse percentage. |
Definitions
Percent increase
New minus original, divided by original, times 100—original must be nonzero.
Percent difference
Symmetric comparison of two values without forcing a single baseline.
Comparison table
| Topic | Guidance |
|---|---|
| Increase vs signed change | Increase assumes growth framing; signed change allows negative outcomes. |
| Difference vs change | Difference is often symmetric; change picks a baseline denominator. |
❓ Frequently Asked Questions
Which baseline should I use?
Use the original or reference value as the denominator unless your policy specifies otherwise.
Where is year-over-year change?
Use percentage change or increase with prior-period and current values as original and new.
Glossary references
Pair percent language with conversion pages when you mix fractions, decimals, and ratios.